Answer
Scratch ’N Win ticket ideas come from many different sources
Scratch ’N Win ticket ideas come from many different sources
including other lottery jurisdictions, feedback from players, our ticket printers, other lottery staff and by identifying emerging trends in the market.
We have an internal ideation process that includes market scans, brainstorming sessions, consultations with other lotteries and our own vendors. We also regularly test game ideas with our players through our online panel and through social media.