Answer

The technology that supported

our retail network and our online site, alc.ca, was more than 10 years old. Because it was outdated, we were limited in the type of games and lottery experiences we could give our players. That’s why we invested in a three-year project to replace the technology systems that deliver games at both retail and on alc.ca. But this project was about so much more than replacing our gaming systems. It also provide new experiences at retail, through the internet and on mobile devices. It includes new websites, new apps, new games, new player services and new analytics and tools.