The digital market is continuously evolving,
and Atlantic Lottery’s products and technology must progress at the same pace so it can continue to serve its important role as the region’s responsible, regulated gaming provider.
Many Atlantic Canadians are already playing online casino-style games through unregulated offshore websites. It is estimated Atlantic Canadians currently spend almost $100 million every year on unregulated websites. Atlantic Lottery’s goal is to shift the existing player base of some of these offshore sites back to alc.ca, which is responsible, regulated and returns 100 per cent of its profit to the four provincial governments.
By offering competitive games within a regulated environment, Atlantic Lottery will also provide players access to responsible gambling features that are recognized as being among the best in the world. Click here to learn more.